Ultimate Franchise Fantasy Sports is continuing to rapidly expand, announcing three more new sports this month — basketball, baseball and football.

“Fantasy football is huge and we’re going to take it to a new level through digital asset ownership,” said UFF Sports president and co-founder Tony Charanduk, citing 40 million people play fantasy football in a $7 billion industry that is growing year over year. “Football is the most popular fantasy sport in the world, but baseball and basketball are more global and will be a real hit with the scouting side of the UFFS platform.

“All three of these…

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